Melanie is a seasoned business leader who has worked extensively in Europe and Asia and was, most recently, President EMEA of Newell Home Fragrance Division – famous for the Yankee Candle brand. In a thirty-year career, she has managed brands in the toy industry such as Fisher Price, and Barbie at both Mattel & Hasbro as well as a ten-year tenure running the Weight Watchers business across the UK, Europe & Asia.
Melanie has been working as an advisor to the Ideal Protein business since September and is excited to take the business through its next phase of growth by refocussing on the fundamental strengths and outcomes of the IP protocol through its healthcare provider network.
She is a mother of two (grown up) children, fanatical about her two dogs and has last year ran her first marathon (in her mid fifties!!) in New York.
DR. TRAN TIEN CHANH, MD, PHD
CO-FOUNDER AND MEDICAL CONSULTANT
Dr. Tran Tien Chanh is a co-founder of the Ideal Protein Protocol. He started his career as a general practitioner and sports physician, but quickly became interested in nutrition and obesity-related issues. Having concluded that weight loss was essential for treating illnesses such as hypertension and dyslipidemia, Dr. Tran was a driving force in the development of the Ideal Protein Protocol.
An award-winning graduate of the Faculty of Medicine in Paris, Dr. Tran has published several books on diet and weight loss, lectures on weight loss across North America, and is a member of Ideal Protein’s Executive Medical Advisory Board.
DOUGLAS W. ROTHROCK, MD
CHIEF MEDICAL ADVISOR
Dr. Rothrock is a practicing cardiologist who
is Board Certified in Cardiology, Obesity Medicine, and Internal Medicine. He is Board Eligible in Sleep Medicine & Electrophysiology.
MICHAEL P. CIELL, R.PH.
SENIOR SCIENTIFIC ADVISOR
FRANKLIN M. DOUGLIS, MD
SLEEP MEDICINE SPECIALIST
Cheryl is a transformational leader with a relentless focus on delivering results. She has over 30 years of experience and in health, wellness, retail, fashion, consumer & pharmaceutical products. Cheryl is a creative brand strategist with a unique ability to identify disruptive brand platforms that gain traction and drive engagement.
Most recently, Cheryl served as Chief Marketing Officer for two major retailers in the apparel and home décor arena. Notably, she was head of Marketing for Weight Watchers North America for 8 years, where she oversaw the digital transformation of the business and completely reinvented the brand to drive relevance, acquisition and retention.
Prior to Weight Watchers, Cheryl spent 6 years at Johnson & Johnson, where she built a highly successful Consumer Marketing capability for the company’s Women’s Heath Rx Franchise.
Cheryl began her career in advertising at DDB, where she ran the global J&J business, and provided leadership for a number of the Agency’s marquis clients during her tenure.
She is currently consulting full time for Ideal Protein and loving every minute of it.
Cheryl lives in NYC with her 13-year-old daughter.
NATIONAL BUSINESS ADVISOR
As a National Business Advisor, Shawn oversees the Western Region of the US and is celebrating his tenth year with Ideal Protein. Shawn has a passion for educating and presenting consistent material that delivers quantifiable results with simple implementation. He is best known for delivering nationally recognized programs like the Provider Communication Workbook (PCW), Self-Assessment BMI patient boards, Collaborative Wellness physician referral program and the architect behind the ideal Protein Coaches Manual.
VICE PRESIDENT OF TECHNOLOGY
Bryan’s team is also hard at work ensuring that Ideal Protein’s staff and partners are well equipped with collaborative software and systems in order to best serve all our customers.
LEADERSHIP AND CULTURAL BUSINESS COLLABORATOR
Once described by a dear client as a “five-foot force of nature,” I see myself as a rebel with a cause, an agitator, and a business collaborator. My absolute passion is to help businesses and their personnel reach high and get what they want, while at the same time navigating with their moral compass.
With over 20 years as a founding Director, and more than 25 years in the industry, I have a specialist track record in leadership development and helping companies to deliver real change.
I would say that I act as a purposeful disrupter, working initially with Executives and their boards to challenge norms and established behaviours. My goal is to shake up thinking and ensure that the outcome of that challenge is a relevant and robust system of values and mutual respect. In my experience, this lays the foundations for the most powerful decisions to be taken.
NATIONAL BUSINESS ADVISOR
Deb Buchanan has been with Ideal Protein since 2009. She has successfully supported 100+ clinics as an RDC and now as an National Business Advisor for South Central and part of the Midwest where she helps support 22 RDCs and 642 clinics.Deb has been a business leader in the medical industry for 20+ years. She is a Dale Carnegie-trained coach. She is a passionate speaker and dedicated to Ideal Protein’s mission of making an impact on the obesity epidemic through education and inspiration.
REGIONAL DEVELOPMENT CONSULTANT
Sheilagh has been working as a Regional Development Consultant (RDC) for Ideal Protein for six years. She is passionate about her work and sincere in her desire to help clinics positively impact the communities they serve. As a small business owner for over 20 years, she understands the energy, ingenuity, and commitment it takes to run a successful business. In her mid-fifties in 2013, Sheilagh lost 85 pounds on the Ideal Protein Protocol. She credits great coaches and the Ideal Protein Protocol with immeasurably improving her health and the health of her family. She brings this personal level of insight, knowledge, and passion when speaking to groups about Ideal Protein.Sheilagh has a B.S. in Human Physiology and lives in the Seattle area with her husband, Jon, a physician, and their youngest of six children, Jack.
REGIONAL DEVELOPMENT CONSULTANT
Maria McNally has worked with Ideal Protein as a Regional Development Consultant in Southern California since 2010. She works with Clinics in multiple modalities, such as: cardiology, gastroenterology, primary care, Chiropractic, OB-GYN, free standing locations, and pharmacies. Maria understands the different challenges a Clinic owner and Coach may face when working with different client populations.
With a wealth of in-field experience training new and current Coaches to focus on patient outcomes, Maria has witnessed countless transformations over the years. It is these transformations and the way the Protocol can help change lives that drive her dedication to the mission of Ideal Protein.
INTERNATIONAL SPEAKER & INSPIRATIONAL AUTHOR
Deena Ebbert is Propellergirl – putting a new spin on interaction to motivate winning workplaces.
A natural leader, Deena spent fifteen years in cutting-edge Corporate America. There, sought by heads of industry in times of turbulence and change, she worked to envision and influence thriving business cultures. From innovative high tech startups to Fortune 500 powerhouses, Deena built a reputation orchestrating values-driven organizations.
Since 2002, she has taken her message of rejuvenated perspective worldwide, sharing the stories and guiding the conversations that create energetic, unified, and profitable enterprises.Deena combines hilarity and candor to capture hearts, minds, and imaginations. Her zest for performance clears the path for successful environments where top performing teams flourish.