Melanie Stack
President & CEO
Melanie Stack’s professional story is one of brand building and leading great teams to achieve their full potential. She is a seasoned business leader who has run a number of international and US-based businesses across various Retail and Consumer Goods sectors and most importantly in weight management.
She is a passionate advocate of leadership development & coaching and has mentored women in international businesses as well as supporting a number of start-up social enterprises. She has also worked with Young Enterprise in schools and the Working Options charity helping people to make effective career choices.
Her goal as she leads Ideal Protein is to continue to put forward the power and efficacy of the Ideal Protein Protocol and seize every opportunity for growth as healthcare providers and payors gain greater recognition of the impact and cost of obesity to our society.
President & CEO
Melanie Stack’s professional story is one of brand building and leading great teams to achieve their full potential. She is a seasoned business leader who has run a number of international and US-based businesses across various Retail and Consumer Goods sectors and most importantly in weight management.
She is a passionate advocate of leadership development & coaching and has mentored women in international businesses as well as supporting a number of start-up social enterprises. She has also worked with Young Enterprise in schools and the Working Options charity helping people to make effective career choices.
Her goal as she leads Ideal Protein is to continue to put forward the power and efficacy of the Ideal Protein Protocol and seize every opportunity for growth as healthcare providers and payors gain greater recognition of the impact and cost of obesity to our society.
Dr. Tran Tien Chanh M.D., Ph.D.
Founder | Executive Medical Board Member
Dr. Tran Tien Chanh is a co-founder of the Ideal Protein Protocol. He started his career as a general practitioner and sports physician, but quickly became interested in nutrition and obesity-related issues. Having concluded that weight loss was essential for treating illnesses such as hypertension and dyslipidemia, Dr. Tran was a driving force in the development of the Ideal Protein Protocol.
An award-winning graduate of the Faculty of Medicine in Paris, Dr. Tran has published several books on diet and weight loss, lectures on weight loss across North America, and is a member of Ideal Protein’s Executive Medical Advisory Board.
Founder | Executive Medical Board Member
Dr. Tran Tien Chanh is a co-founder of the Ideal Protein Protocol. He started his career as a general practitioner and sports physician, but quickly became interested in nutrition and obesity-related issues. Having concluded that weight loss was essential for treating illnesses such as hypertension and dyslipidemia, Dr. Tran was a driving force in the development of the Ideal Protein Protocol.
An award-winning graduate of the Faculty of Medicine in Paris, Dr. Tran has published several books on diet and weight loss, lectures on weight loss across North America, and is a member of Ideal Protein’s Executive Medical Advisory Board.
Michael Ciell
Executive Medical Board Member | Senior Science Advisor
Mr. Ciell is a 1989 Honors graduate from the University of Florida's College of Pharmacy, a registered pharmacist, and is also certified in geriatric pharmacy. He served as a community pharmacist for eleven years during which time he developed a keen interest in the pathophysiology of chronic diseases. In 2000 he became chief pharmacist for "ECKERD-ON-CALL" one of the largest 1-800 free drug information services in the country and supervised 4 pharmacists and 26 pharmacy technicians.
In 2006, Mr. Ciell joined a start-up team and helped launch "Ideal Protein of America", a division of Les Laboratoires C.O.P., Inc. of Quebec, Canada. The company is dedicated to better health through nutrition and specifically addresses issues related to "Metabolic Syndrome". Mr. Ciell is an Executive Medical Board Member for Ideal Protein and currently holds the position of Senior Science Advisor.
Executive Medical Board Member | Senior Science Advisor
Mr. Ciell is a 1989 Honors graduate from the University of Florida's College of Pharmacy, a registered pharmacist, and is also certified in geriatric pharmacy. He served as a community pharmacist for eleven years during which time he developed a keen interest in the pathophysiology of chronic diseases. In 2000 he became chief pharmacist for "ECKERD-ON-CALL" one of the largest 1-800 free drug information services in the country and supervised 4 pharmacists and 26 pharmacy technicians.
In 2006, Mr. Ciell joined a start-up team and helped launch "Ideal Protein of America", a division of Les Laboratoires C.O.P., Inc. of Quebec, Canada. The company is dedicated to better health through nutrition and specifically addresses issues related to "Metabolic Syndrome". Mr. Ciell is an Executive Medical Board Member for Ideal Protein and currently holds the position of Senior Science Advisor.
Franklin Douglis, M.D.
Chief Medical Advisor and Executive Medical Board Member | Obesity and Sleep Medicine Specialist
Dr. Frank Douglis is an Ear, Nose, and Throat (ENT)-surgeon and is currently board-certified in Otolaryngology, Sleep Medicine, and Obesity Medicine. He attended Brown University and the University of Maryland Medical School. He completed his Residency in Otolaryngology – Head and Neck Surgery at the University of Maryland.
Dr. Douglis has always been interested in health. Recognizing the importance of healthy sleep, he earned board certification in that specialty. After losing 42 pounds on the Ideal Protein Protocol, he studied Obesity Medicine and earned this board certification as well. He has used Ideal Protein to promote health and longevity in his practice since 2008.
His statistical analysis of body composition data for patients on the Ideal Protein Protocol demonstrated significant fat loss with preservation of lean body mass, and he has taught “the science behind the Protocol” at Ideal Protein events for years.
Chief Medical Advisor and Executive Medical Board Member | Obesity and Sleep Medicine Specialist
Dr. Frank Douglis is an Ear, Nose, and Throat (ENT)-surgeon and is currently board-certified in Otolaryngology, Sleep Medicine, and Obesity Medicine. He attended Brown University and the University of Maryland Medical School. He completed his Residency in Otolaryngology – Head and Neck Surgery at the University of Maryland.
Dr. Douglis has always been interested in health. Recognizing the importance of healthy sleep, he earned board certification in that specialty. After losing 42 pounds on the Ideal Protein Protocol, he studied Obesity Medicine and earned this board certification as well. He has used Ideal Protein to promote health and longevity in his practice since 2008.
His statistical analysis of body composition data for patients on the Ideal Protein Protocol demonstrated significant fat loss with preservation of lean body mass, and he has taught “the science behind the Protocol” at Ideal Protein events for years.
Cheryl Callan
Chief Strategy Officer
Cheryl is a transformational leader with a relentless focus on delivering results. She has over 30 years of experience and in health, wellness, retail, fashion, consumer & pharmaceutical products.
Most recently, Cheryl served as Chief Marketing Officer for two major retailers in the apparel and home décor arena. Notably, she was head of Marketing for Weight Watchers North America for 8 years, where she oversaw the digital transformation of the business and completely reinvented the brand to drive relevance, acquisition and retention.
She is currently Ideal Protein’s Chief Customer Officer (CCO) and loving every minute of it.
Cheryl lives in NYC with her 13-year-old daughter.
Chief Strategy Officer
Cheryl is a transformational leader with a relentless focus on delivering results. She has over 30 years of experience and in health, wellness, retail, fashion, consumer & pharmaceutical products.
Most recently, Cheryl served as Chief Marketing Officer for two major retailers in the apparel and home décor arena. Notably, she was head of Marketing for Weight Watchers North America for 8 years, where she oversaw the digital transformation of the business and completely reinvented the brand to drive relevance, acquisition and retention.
She is currently Ideal Protein’s Chief Customer Officer (CCO) and loving every minute of it.
Cheryl lives in NYC with her 13-year-old daughter.
Julie Peller
Chief Operating Officer
Julie is the Chief Operating Officer for Ideal Protein and manages Operations, Supply Chain and Technology. Julie joined IP in the beginning of 2019 to develop training and work on other projects to improve the Ideal Protein customer experience.
Before joining the IP team, she led sales and operations teams at two other NYC-based companies, FreshDirect and Dia&Co. And before working at FreshDirect, Julie held several different positions within the field management organization at Weight Watchers. Over her 10 years with the company, she ran retail operations for their more than 3000 locations, developed and delivered training for ~200 field managers and designed and implemented tools and processes for more than 20K front-line service providers.
She lives in Manhattan with her husband Brian and two daughters, Josie and Lila. She has a keen interest in retail, weight loss, consumer and hospitality businesses and loves to read and travel.
Chief Operating Officer
Julie is the Chief Operating Officer for Ideal Protein and manages Operations, Supply Chain and Technology. Julie joined IP in the beginning of 2019 to develop training and work on other projects to improve the Ideal Protein customer experience.
Before joining the IP team, she led sales and operations teams at two other NYC-based companies, FreshDirect and Dia&Co. And before working at FreshDirect, Julie held several different positions within the field management organization at Weight Watchers. Over her 10 years with the company, she ran retail operations for their more than 3000 locations, developed and delivered training for ~200 field managers and designed and implemented tools and processes for more than 20K front-line service providers.
She lives in Manhattan with her husband Brian and two daughters, Josie and Lila. She has a keen interest in retail, weight loss, consumer and hospitality businesses and loves to read and travel.
Maureen Pay
presenter
Once described by a client as a, “five-foot force of nature,” Maureen sees herself as a rebel with a cause, an agitator, and a business collaborator. Her passion is to help businesses reach high and get what they want, while navigating with their moral compass.
With over 20 years as a founding Director, and more than 25 years in the industry, she has a proven track record in leadership development and helping companies to deliver real change.
Her goal is to shake up thinking and ensure that the outcome of that change is a robust system of values and mutual respect.
presenter
Once described by a client as a, “five-foot force of nature,” Maureen sees herself as a rebel with a cause, an agitator, and a business collaborator. Her passion is to help businesses reach high and get what they want, while navigating with their moral compass.
With over 20 years as a founding Director, and more than 25 years in the industry, she has a proven track record in leadership development and helping companies to deliver real change.
Her goal is to shake up thinking and ensure that the outcome of that change is a robust system of values and mutual respect.
Shawn McManus
Regional Vice President
As a Regional Vice President, Shawn oversees the Western Region of the US and is celebrating his tenth year with Ideal Protein. Shawn has a passion for educating and presenting consistent material that delivers quantifiable results with simple implementation. He is best known for delivering nationally recognized programs like the Provider Communication Workbook (PCW), Self-Assessment BMI patient boards, Collaborative Wellness physician referral program and the architect behind the ideal Protein Coaches Manual.
Regional Vice President
As a Regional Vice President, Shawn oversees the Western Region of the US and is celebrating his tenth year with Ideal Protein. Shawn has a passion for educating and presenting consistent material that delivers quantifiable results with simple implementation. He is best known for delivering nationally recognized programs like the Provider Communication Workbook (PCW), Self-Assessment BMI patient boards, Collaborative Wellness physician referral program and the architect behind the ideal Protein Coaches Manual.
Deirdre Pizzoferrato
Director of Protocol Innovation
Deirdre is a Registered Dietitian, Certified Dietitian-Nutritionist, obesity researcher and author. As Director of Protocol Innovation, Deirdre is the lead on oversight and development of the Ideal Protein Protocol, and serves as an important liaison between the Medical Advisory Board, Clinics, and the Customer Experience Team.
Director of Protocol Innovation
Deirdre is a Registered Dietitian, Certified Dietitian-Nutritionist, obesity researcher and author. As Director of Protocol Innovation, Deirdre is the lead on oversight and development of the Ideal Protein Protocol, and serves as an important liaison between the Medical Advisory Board, Clinics, and the Customer Experience Team.
